VP, Marketing and Communications

Description:
The VP Marketing and Communications (VP M&C) develops and oversees the implementation of a comprehensive marketing and integrated communications strategy and processes in alignment with the short and long-term goals of the Chapter.

Responsibilities:

• Implementation and management of a comprehensive marketing strategy for the Chapter aligned with the overall chapter goals and objectives.
  ○ Incorporate an understanding of market segments, target audiences, needs of members and those impacted by the field of project management.
  ○ Collaborate with other BOD members and committees to set and achieve short and long term goals for marketing.
  ○ Set guidelines and processes for marketing and ensure plans are successfully executed.
  ○ A Marketing agency has been secured to provide strategic guidance to this function. Tactical assistance supported by chapter administrative team.
• Oversee implementation and management of comprehensive integrated communications strategy for the Chapter
  ○ Ensure all aspects of external communications are consistent with the PMI MassBay brand and achieve anticipated results for messaging
  ○ Identify and leverage appropriate communication channels to reach target audiences and membership
• Serve as executive sponsor for various committees required to successfully implement Marketing and Communications strategy and goals
• Establish and manage to an approved budget.
• Understand and incorporate resources available for Marketing and Communications as appropriate from PMI Global Operations Center.
• Fulfill fiduciary, ethical, and procedural responsibilities as an elected voting board member.
• Attend board meetings in accordance with the chapter’s bylaws
  ○ Attend any special mandatory meetings as called
  ○ Participate in cross-functional organizational calls, as needed
  ○ Contribute to chapter governance and strategic planning
  ○ Uphold and assure alignment with Chapter Bylaws and PMI Code of Ethics and Professional Responsibility
  ○ Collaborate with Board members to facilitate appropriate execution of overall goals of PMI Mass Bay
  ○ Provide required input for monthly dashboard reports
  ○ Review and revise job description in alignment with approved bylaws as needed.

Qualifications
Required

• Is a current member of the Chapter in good standing
• Possesses an “executive presence” and can represent the chapter in public situations
• Demonstrated excellent communications skills
• Is a self starter with history of high collaboration
• Strong negotiation skills and ability to be diplomatic
• Able to define processes and strategy in an ambiguous environment

Nice to Have

• PMP
• Experience in marketing research and market segmentation
• Been a member of a PMI chapter for more than 2 years, preferably volunteering and/or coordinating with the BOD for PMI Mass Bay

Reports To: President
Fiduciary Responsibility: Responsible for generating, submitting, gain approval, and managing to a budget.
Supervisory Responsibility: AVP Communications, AVP Marketing, and/or other authorized staff and/or committees.
Length of Term: 2 program years, renewable (July to June)
Time Commitment: Varies. Estimated at 5-10 hours per week, depending on the number of volunteers supporting your efforts. This time includes board meetings, with spikes for periodic marketing research meetings or opportunities. In addition, the VP M&C will be expected to attend key conferences such as Region 3 Summit and Leadership Institute Meetings as authorized by the BOD.