This past weekend PMI launched its new global branding identity at the 2019 Global Congress, where our Board of Directors were able to hear and meet with PMI President & CEO, Sunil Prashara and members of the PMI Marketing and Communications teams. The new branding is modern, creative and colorful–it’s an exiting reinvention of the PMI image.
As we move forward in implementing this new branding across our chapter I want to use this article as a means to explain the reason PMI has updated their branding and explain the meaning behind the core elements in design.
Project managers today are facing a more complex environment than they did 50 years ago when PMI was first founded. Technological advances such as AI and Automation, together with fast moving changes in our environment with population growth, expanding computerization, and infrastructure growth are challenges project managers are working with today. Our jobs are now centered around a complex portfolio of projects; and project managers are in demand more than ever. But to thrive, we must adapt to new roles, changing organizations, and the evolving business environment. It’s the environment that PMI is referring to as the “Project Economy”.
PMI’s new brand identity conveys the skills project managers need to work in this Project Economy through images: teamwork, growth, innovation, collaboration, vision, community, outcomes determination and change are communicated through uniquely styled icons. The second brand layer is the adoption of a new primary color palatte of colors communicating our characteristics of fearlessness (tangerine); aqua (bright) and violet (nurturing).
I’m really exited about this new branding with it’s modern and fresh design. As this year marks PMI’s 50th anniversary, it’s the perfect time to modernize the look and feel of the brand–to stay consistent with our changing environment! As someone who has worked in corporate branding — I love how PMI made this a multi-layer approach. If you go to pmi.org you’ll even notice a new font that reflects our digitized world.
Rollout of this new branding should be complete by end of March 2020. As we begin this new rollout if you have any questions or more info, please reach me at firstname.lastname@example.org.
For more information from PMI, please visit: https://www.pmi.org/the-project-economy