The Meaning Behind Our Branding
Last October I wrote about the global launch of PMI’s new global brand identity. You can read that post here. By now you’ve probably seen the new branding in your travels. A major aspect of the new branding is the use of symbols and vibrant colors as graphic design elements. In this post I want to present the intended meaning of each element; and highlight how these unique shapes and colors, and their bestowed meanings, help us communicate the characteristics…