The Meaning Behind Our Branding

Last October I wrote about the global launch of PMI’s new global brand identity. You can read that post here.  By now you’ve probably seen the new branding in your travels. A major aspect of the new branding is the use of symbols and vibrant colors as graphic design elements. In this post I want to present the intended meaning of each element; and highlight how these unique shapes and colors, and their bestowed meanings, help us communicate the characteristics…

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PMI Launches New Branding!

This past weekend PMI launched its new global branding identity at the 2019 Global Congress, where our Board of Directors were able to hear and meet with PMI President & CEO, Sunil Prashara and members of the PMI Marketing and Communications teams.  The new branding is modern, creative and colorful–it’s an exiting reinvention of the PMI image. As we move forward in implementing this new branding across our chapter I want to use this article as a means to explain…

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PMI Mass Bay Chapter
465 Waverley Oaks Road
Suite 421
Waltham, MA 02452

TEL: 781-894-1842
FAX: 781-647-7222

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