Last October I wrote about the global launch of PMI’s new global brand identity. You can read that post here.  By now you’ve probably seen the new branding in your travels.

A major aspect of the new branding is the use of symbols and vibrant colors as graphic design elements. In this post I want to present the intended meaning of each element; and highlight how these unique shapes and colors, and their bestowed meanings, help us communicate the characteristics of the Project Economy.

What is the project economy?  It’s realizing that the role of Project Managers is changing. Project management is critical to the success of any organization. As the enterprise landscape evolves the Project Manager and project management practices are pivotal to an organization’s vitality. In keeping, these new symbols and colors are distinct and bold.

First, our new color palette represents the three personality traits we, as project managers, need today as we work across our organizations.

Next, the nine qualities of the Project Economy are conveyed through these symbols.

This new exciting reinvention of the PMI brand is fresh, innovative and clearly illustrates the growth of our profession since our founding in 1969.  I look forward to sharing more about the new brand as our chapter continues its rollout, complete with a new logo launching in the next few months.